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| Emergence of Advertising in America: A Historic Review Cd | 
 enlarge | List Price: $14.95
Buy New: $14.92
You Save: $0.03 (0%)
Avg. Customer Rating:  (based on 2 reviews)
Sales Rank: 16604
Category: Software
Publisher: A2ZCDS.com
Studio: A2ZCDS.com
Manufacturer: A2ZCDS.com
Label: A2ZCDS.com
Format: Cd-rom
Media: CD-ROM
Shipping Weight (lbs): 0.2
Dimensions (in): 5.6 x 4.9 x 0.4
UPC: 882012000496
EAN: 0882012000496
ASIN: B00083HA9I
Availability: Usually ships in 1-2 business days
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| Features:
| • | One of the world's oldest, largest and most innovative advertising firms. | | • | A collection of scrapbook pages prepared by Annie Grace Clark and Emma Saxton Pasco. | | • | This rare CD presents stunning examples of advertisements from the early 20th century. | | • | This thrilling CD is a treasure trove of history and advertising strategies. |
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| Editorial Reviews:
Product Description
"This rare CD presents stunning examples of advertisements from the early 20th century. Drawing heavily on the works of such great masters such as the inimitable J. Walter Thompson, this CD helps in understanding the thought process of the people at the turn of the century. Amazingly, even in those early years, Thompson employed psychologists to understand the peoples psyche before launching a campaign. This and the emergence of a neo-opulent American society gave rise to a plethora of immensely innovative and eye-catching advertising campaigns that found their way onto the pages of popular periodicals. During this period, the introduction of automation in factories created a situation where supply exceeded demand. There was only way in which the manufacturers could coax potential buyers to opt for their products - by presenting them in a convincing and forceful style. This need gave the necessary leg-up to advertising. Companies such as Lux and Ponds spent a large part of their revenue in advertising to keep ahead of emerging competition and this is evident from the immensely absorbing advertisements you can examine on this CD. Enchanting, fascinating and forceful, the well-preserved images in this CD have a certain charm about them, which keeps you glued to your screens for many pleasant hours in delightful examination of their contents."
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| Customer Reviews:
History before television April 13, 2007
I bought these CDs as a bundle pack because I am in the advertising business. There is an unbelievable amount of information on every one of these CDs. The pictures are fantastic and the quality is great of a CD-ROM. It is well worth the money and I highly recommend them to anyone who is in advertising as a career or who is interested in any of the seperate catagories as a hobby, such as photography or cookbooks.
Pre Television Advertising May 1, 2006
As a marketing student I'm interested in how things have been sold to people over the years. This disk is an example of the oldest marketing I've looked at (most of it is from the turn of the 20th century and much of the concepts are primitive compared to modern marketing methods.
Still, it's interesting to see how modern markeing concepts - including the idea that sex and adventure sell better than anything else - were developed at this time.
The quality of the images is very good and you can see how concepts progressed.
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